Close the Year with a Bang: Prep, Boost, and Engage
B&N Press December 2025 Newsletter just dopped! The year’s end is the perfect time to connect with readers, drive sales, and set your books up for a successful 2026. In this edition, we’re sharing actionable marketing tips, tools, and opportunities to help indie authors finish the year strong. Discover insights from bestselling indie authors, spotlighted resources like B&N Rewards and Ready Chapter 1, and special promotions on eBooks to treat yourself too.
Whether you’re refining your strategy, launching a last-minute campaign, or reconnecting with fans, this newsletter is your guide to prepping, boosting, and engaging before the year wraps up!
INSIDE THIS EDITION:
- INDUSTRY INSIGHTS: 5 Surprising Ways Going Indie Helps Authors Connect with Readers
- AUTHOR SPOTLIGHT: Erica Ridley
- PARTNERSHIP SPOTLIGHT: Ready Chapter 1
- PLATFORM FEATURE OF THE MONTH: B&N Rewards Membership
- SELF-PUBLISHING TIP OF THE MONTH: Reconnect with Your Readers
- PROMOTIONS & OPPORTUNITIES:
- Special Offer on Cowboy Holiday Romances
- Second Look Standouts: 2025 New Releases Starting at $2.99
- MORE AUTHOR RESOURCES & READS:
- 10 Favorite Indie Books of 2025
- What to Know about B&N Press Third-Party Partners
- How To Market to Your Target Audience
INDUSTRY INSIGHTS: 5 Surprising Ways Going Indie Helps Authors Connect with Readers
Connecting with readers is a journey that evolves in unexpected ways. For bestselling author J. Kenner, moving into indie publishing didn’t just change her workflow. It reshaped how she engages with readers and opened new creative paths.
In this guest post, she shares the surprising ways indie publishing strengthened those connections and sparked fresh inspiration.
AUTHOR SPOTLIGHT: Erica Ridley
This month, we’re celebrating Erica Ridley and her remarkable achievements in indie publishing. Her path has been anything but linear, yet her passion for storytelling has built an impressive, multi-genre catalogue. Join us as we spotlight her milestones and hear Erica share her inspiring journey in her own words.
PARTNERSHIP SPOTLIGHT: Ready Chapter 1
Did you meet your 2025 writing goals? Whether you’re drafting, revising, or prepping to publish, we want you to close out the year strong. And if you need support, our partner Ready Chapter 1 offers feedback, contests, webinars, and more to help you keep moving forward.
PLATFORM FEATURE OF THE MONTH: B&N Rewards Membership
SELF-PUBLISHING TIP OF THE MONTH: Reconnect with Your Readers
Engage, excite, and sell this season! From exclusive updates to sneak previews, small touches make a big impact on engagement and future sales. Check out our blog post to discover smart ways to connect with fans and grow your audience heading into the new year.
PROMOTIONS & OPPORTUNITIES:
Special Indie Offer on holiday cowboy and western romances! Saddle up for small-town charm, rugged cowboy heroes, second-chance love, and Christmas magic.
Shop our Second Look Standouts Sale! Starting at $2.99, the year’s must-read indie eBooks return with a special price! Whether you’re traveling or relaxing at home, explore this end-of-year collection of bingeable bestsellers, hidden gems, and staff favorites available for a limited time.
MORE AUTHOR RESOURCES & READS:
- Our 10 Favorite Indie Books of 2025
- What to Know about B&N Press Third-Party Partners
- How to Market to Your Target Audience
Missed Last Month’s Newsletter?
Catch up on past tips, author spotlights, and publishing insights.
Read the November Newsletter!
Cheers!
The B&N Press Team
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