Finding the right book marketing tool for self-published authors can be a challenge. And marketing your book is one of the most critical steps in the self-publishing journey. But it often feels like one of the most overwhelming. That’s why B&N Press has launched a completely free book marketing tool for self-published authors! This tool is specifically designed to help you promote your title across social media, newsletters, and websites. All without needing to touch a design program.
What sets this tool apart? It’s not just about creating eye-catching graphics. It’s about making promotion effortless and relevant. With assets that speak directly to NOOK and B&N readers, we’ve incorporated trusted brand logos and design choices that align with your audience.
Market Directly to B&N and NOOK Readers
Unlike other design platforms, our book marketing tool for self-published authors is uniquely tailored to help you connect with the readers who shop and read through Barnes & Noble and NOOK. Each graphic you generate includes official B&N and NOOK logos. This gives your promotion added credibility and makes it immediately recognizable to your target audience.
Whether you’re promoting a new release, the next book in a series, or a special promotion, your graphics will be aligned with the brand readers already trust.
Customize with Ease. No Experience Required
With a few simple clicks, you can craft polished, professional-looking ads using our free tool:
- Pull your book’s cover directly from your B&N Press dashboard—no uploading necessary.
- Choose from a variety of background options including solid colors or a blurred version of your cover art.
- Select from multiple call-to-action buttons, such as “Coming Soon,” “Next In Series,” “Free Download,” or “Special Offer.” You can even include a coupon code!
- Automatically generate perfectly sized graphics for Instagram, Facebook, Twitter/X, Pinterest, email headers, and websites.
Because everything is connected to your B&N Press account, the process is seamless. You never have to fumble with dimensions, file types, or external tools. Just pick a style, choose your CTA, and download.
Designed for Speed and for Self-Publishers
This isn’t just another template site. Our ad banner tool was built with indie authors in mind. Because we’ve integrated it directly with your publishing account, you can access it quickly, update it easily, and trust it to stay in sync with your latest book details.
In minutes, you’ll have a complete set of promotional images ready to share across all your platforms, with branding and messaging that fits your B&N and NOOK audience.
And yes—it’s completely free.
Save Time and Promote Smarter
Many self-published authors feel pressure to master graphic design or hire freelancers to keep up with marketing demands. With this tool, you can skip the learning curve and get straight to promoting.
Use the graphics to:
- Announce your book’s release to fans on Instagram.
- Update your author website with an eye-catching banner.
- Share a limited-time promotion to drive B&N or NOOK sales.
- Add a branded image to your newsletter header.
- Build awareness for your backlist or upcoming titles.
By tailoring each graphic to B&N readers, you’re not just making your book look good—you’re reaching people where they already shop.
How to Get Started
Using the new book marketing tool for self-published authors on B&N Press couldn’t be easier. Here’s how:
- Log into your B&N Press account
- From the “Projects” drop down menu select “Ad Banner Design Tool”
- Select or search for the title you’d like to promote
- Choose your preferred background style (solid color or blurred cover image)
- Add an effect (eReader device or spine)
- Pick a call-to-action that fits your promotion
- Download your branded graphics and start sharing
The tool formats your images perfectly for every major platform, so you can post or schedule them right away.
Why It Works
Visual content boosts engagement, drives clicks, and helps books stand out in crowded feeds. But when that content is specifically designed to reach NOOK and B&N readers, it becomes even more powerful.
This book marketing tool for self-published authors ensures your promotional assets look attractive, target the right audience, and align visually with the platforms where your readers are most active.
Promote Your Book with Confidence
With your book already listed on B&N Press, there’s no reason to struggle with outside tools or guesswork. Now, everything you need to promote your title is in one place—free, fast, and specifically designed for indie authors.
Take the guesswork out of book marketing. Let your visuals work as hard as you do.
Start using the book marketing tool for self-published authors now by visiting your B&N Press dashboard and clicking “Promote Your Book.”
Want to make your next launch your best one yet?
Explore the B&N Press book marketing tool for self-published authors today and get the promo graphics your book deserves: https://press.barnesandnoble.com/projects/promote-book
